![]() ![]() In fact, ever since Apple’s homegrown M1 processors started powering its Macs in late 2020, the company’s computer business has been picking up momentum. Today, with M1, M1 Ultra and the latest being M2, Windows’ market share could shrink significantly. ![]() Over the years, Apple computers grew more popular but market shares remained largely unchanged - until Apple Silicon came about. įor starters, Microsoft has traditionally dominated the niche of operating systems for decades now. The Apple Silicon has so far been a game changer, and for many, it marks the end of one era and the beginning of a new one - for Apple and Microsoft’s Windows. ![]() Dubbed as the next generation of Apple’s own chip designed specifically for the Mac, the new chip will include 25% more transistors and 50% more bandwidth than M1. Last week, iPhone maker Apple introduced the latest edition to its in-house chips–M2–which will debut in the tech giant’s new MacBook Air and 13-inch MacBook Pro. Gartner expects Apple’s share to move up to 10.7% in 2026 as Windows share slips to 80.5%. Apple held 7.9% of worldwide PC shipments by OS in 2021, while Windows controlled 81.8%.Experts reckon that with Apple’s M2, the tech giant will continue to win back share in the computer market - posing fresh challenges for Microsoft. ![]()
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